LOS ANGELES (AP) - The football monopoly really is over in Los Angeles, and UCLA doesn't need any advertisements to declare it this time.
The Bruins opened spring practice Tuesday as a trendy pick to win the Pac-12 and reach the inaugural four-team College Football Playoff. UCLA quarterback Brett Hundley is already being touted as a Heisman Trophy candidate by the school.
Those are the kinds of lofty goals frequently associated with crosstown rival Southern California in the years since UCLA last won a conference championship and reached the Rose Bowl during the 1998 season.
Six years after UCLA opened coach Rick Neuheisel's tenure by claiming USC's ''football monopoly'' was finished, coach Jim Mora believes his team is ready to deliver on those predictions.