ATLANTA (AP) - Steve Koonin is joining the Atlanta Hawks ownership group after serving as president of Turner Entertainment Networks.
The Hawks announced late Sunday that Koonin would serve as the NBA team's chief executive officer, oversee all business operations and represent the Atlanta Spirit ownership group at league functions.
Koonin joins the Hawks after 14 years with Turner, where in his most recent role he led the division that included TNT, TBS, TruTV and Turner Classic Movies. He previously spent more than a decade as a marketing executive at Coca-Cola.
Hawks majority owner Bruce Levenson says the team is counting on Koonin's leadership to usher in ''a new era.'' The team recently clinched its seventh straight playoff appearance but perennially ranks among the lowest in the league in attendance.