JACKSONVILLE, Fla. (AP) -The Jacksonville Jaguars have failed to sell out a home game for the third time this season.

Sunday's game against the winless St. Louis Rams will not be televised in Jacksonville or in secondary markets that include Gainesville, Daytona Beach, Orlando and Savannah, Ga.

Jacksonville has had three blackouts in as many home games this season. The Jaguars (2-3) failed to sell out games against Arizona and Tennessee.

The latest blackout was no surprise since team owner Wayne Weaver has made it clear the small-market franchise doesn't anticipate selling out any home game in 2009. About 17,000 fans opted not to renew their season tickets this year, many of them citing the economic climate.